Picture a team sitting down to compose their company's latest ad campaign, thinking, "What would get that Grumpy Frump person in the store to spend all her money?"
Well, since you asked...
- Buy One, Get One Free
... that seems pretty fair. If I want or need the item, I'm going for that 100% of the time. If I don't need or want it, I'll still go for it about 50-75% of the time.
- Buy One, Get a Second for 50%
... not as good as the second item for free, but still a pretty good deal. I bought six pairs of pants the other day for the price of four and half pairs. I'm still ahead in that deal, plus I desperately needed the pants.
- Spend $X or more and receive FREE SHIPPING!
This is the one that always gets me. I get all excited -Free Shipping? Score! W00T!! A couple of weeks ago, this was the offer at Sephora. All I wanted was some new lip gloss (trying some of whoorl's suggestions). My total was about $50. It I searched around for more items to purchase to tip me over the $75 mark Sephora had set (like THAT would be difficult). After a while, it dawned on me that I was about to spend $25 more for things I didn't really need, just to avoid a shipping fee that would be less than $10. I didn't take the offer this time. But I was this close.
- 2-For $X, 3-For $X...
If you make the math easy for me, I'll buy it. Items that are usually 10.99 each, but are now an amazing "2 for $20," color me SOLD. CheezIts- 3 for $5? Oh yeah. They're in the cart. This is the main reason I rarely leave Target without spending at least $100-200.
- Spend $X, and we'll throw in a FREE [nice, but usually very inexpensive item]!
I'm a goner for this ad strategy. Food, makeup, perfume... it doesn't matter. Vickie S usually does this to me. I need VS lotion, but I will inevitably bring home lotion, perfume, and a cute little bag. Meals delivered to my door... buy at least two, and get an extra FREE meal. You got it. I look at it as savings, but sometimes I'll spend more just to get the free stuff. Obviously, this is not resulting in any savings at all.
Does anyone else do this? The Farm Boy thinks I have a sickness.
If I only purchased items when they were on sale, I don't think it would be that big of a deal. But I buy things even when they're not involved in some special offer. So, my "sale" purchases are in addition to all the other things I just have to have.
Hello. My name is Grumpy F., and I am a compulsive shopper.